Free course
Founder Journey. From start to finish.
How I built Lezzet Turkish Coffee from the first line of code to the first sale, turned into a guided path you can follow for your own business.
Your journey
Start here.
You're one step in already. Read the story, then take the diagnostic, and the course will guide you from there.
Begin the journey1 of 13 steps · 0/100 business readiness
- Seed0/4
- Sprout0/3
- Grow0/5
Modules
The path, in order.
Go in order. The course marks what you’ve finished and always shows what’s next.
- 1Start hereWhat this is, how it works, and the path from idea to first sale.Up next
- 2The build journal201 days of building Lezzet, read from the code history: every phase, the first sale, and day one vs today.Seed · 3 min
- 3The diagnosticTwo scores out of 100: you as a founder, and the business.Seed · 7 min
- 4Founder skillsThe 13 skills, and how your background changes the path.Seed · 3 min
- 5Website and landing pageBuild the landing page first. What it needs, and nothing else.Sprout · 3 min
- 6Tracking setupBrowser, server, and native tracking. Set it up before ads.Sprout · 3 min
- 7Analytics essentialsNine rules that keep your numbers honest.Sprout · 4 min
- 8Impulse vs intentHow people buy decides where you advertise.Grow · 3 min
- 9Creative productionCreative is the targeting. Generating and testing with Higgsfield.Grow · 3 min
- 10Meta adsHow the algorithm works, what to trust, and why you don't touch a winner.Grow · 3 min
- 11Google adsIntent search, bidding from clicks to conversions, and the search terms report.Grow · 3 min
- 12Selling on AmazonSetup, the listing, ad structure, and the weekly keyword loop.Grow · 3 min
- 13Analytics deep diveThe full reference for setting up or auditing tracking.Reference · 15 min